Boutique e-commerce flagship

A flagship store balancing brand and conversion.

Web

Boutique e-commerce flagship

Challenge

The legacy store looked dated, took 4+ seconds to first paint, and bled mobile visitors — campaign traffic arrived but did not convert.

Solution

Rebuilt the storefront and checkout: SSR first paint, an optimised image pipeline and caching strategy, single-page checkout, plus campaign modules and A/B testing infrastructure.

Deliverables

  • Flagship storefront
  • Single-page checkout
  • Campaign modules
  • A/B testing setup

Results

  • 1.1sLCP (was 4.2s)
  • +38%mobile conversion
  • +15%average order value

Stack

Next.js / Tailwind / PostgreSQL

Timeline

5 weeks

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